Sustainability — Lila Valadan

We honor the culture, traditions, environment, and the people that stand behind our art.

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Our carpets that are being produced nowadays are not only a continuation of a way of living that has been passed down, but are pieces of independence. Therefore, we only produce in two periods during the year and abstain from using synthetics or chemicals.

This way, we not only respect the environment, but we preserve the authentic soul of the art. We honour the culture, traditions, environment, and the people that stand behind the carpets. All of our employees believe in what they do. They know they are a part of a national tradition, part of an artwork.

“Poetry, Love, Architecture, and Wisdom”

Poetry, love, architecture and wisdom constitute for millennia, the essence of the Persian culture. But no element celebrates them like the Persian rug. It is said that the rug is the mirror of heaven, trying to bring the Garden of Eden on earth. So the more authentic and natural the rug, the merrier it originates to its actual purpose: an ever-lovely spring.